Field marketing that turns store plans into shelf reality.

Logobrand combines LiSA, our proprietary field app, with real-time EPOS intelligence and expert field teams to close the gap between how your products should look in store and how they actually do look.

Book a 15-minute intro

Results that count.

Screenshot of Logobrand's field marketing results dashboard showing various FMCG product images and compliance data.

80%

Increase in ROI with AI visits Vs standard visits

35+ years

FMCG expertise

Field Data Award

Gold Medal (FMBE)

59 Awards

In 15 years

A retail employee holding a tablet while analyzing product shelves in a grocery store, representing data-led field marketing and compliance.

Perfect Store plans don’t drive sales. Perfect Store execution does.

Too often Perfect Store plans don’t drive sales. Perfect Store execution does. Too often, brands believe stores are performing – while stock remains in the warehouse, promotions are poorly executed and planogram compliance drifts, meaning lost sales.

We find it. We fix it. We close the gap.

Image Recognition that proves shelf execution

Consumers shopping in a retail environment showcasing FMCG products and effective store execution.

Simple to start. Proven to scale.

Step 1 (15 minutes)

Align on your KPIs and define your Perfect Store standard with our team.

Step 2

We use your EPOS data to identify where the biggest opportunities are by store and by SKU.

Step 3

Pilot Perfect Store execution with live data feedback from day one.

Step 4

Scale with confidence. Every uplift tracked in real time, every store categorised, every result reported against the ROI framework.

Real Time Visibility of Performance.

Our technology stack is built by our sister company Conker Cloud Innovations. That means it is exclusive to Logobrand and not available to any competitor. LiSA, our field app, captures what happens on shelf and in store.

Conker’s Availability Manager^® ingests EPOS data from multiple retailer feeds daily, cleaning and standardising it in real time so that our teams always know where the value is before they leave for the store. Snappy Decisions^® AI Image Recognition tells you in seconds whether your Perfect Store standard has been met.

A field marketing agency representative holding a tablet while conducting a store visit for in-store compliance and promotional support in a grocery setting.

In-house systems team, not a licensed platform

AI Image Recognition our competitors cannot access

Access to 100+ live retailer EPOS feeds

How it works (simple 4-step plan)

Book a 15-minute intro

Step 1: Define your Perfect Store standard

We work with your commercial team to establish what good looks like, by retailer, by store type, and by channel. Range, availability, display, promotional compliance and share of space are all defined upfront and agreed before a single visit takes place.

Step 2: Diagnose the gap

Your EPOS data is used to identify which stores have the biggest opportunity by SKU. Territory Managers only call on stores where there is a tangible value return or a clear tactical objective.

Step 3: Execute and capture

Our field team, guided by LiSA, works through a structured call that leaves nothing to chance. Snappy Decisions^® AI Image Recognition captures shelf data in seconds, flags deviations from your Perfect Store standard in real time and creates tasks automatically. Before and-after photographs provide evidence of every action taken.

Step 4: Prove the return

You get live access to our reporting portal, showing every action taken, every compliance gap closed and the commercial value delivered. ROI is reported across four pillars: availability recovery, off-shelf display delivery, promotional compliance, and commercial value. This is not a curated highlight reel. It is a complete and honest view of every call, including missed opportunities.

Perfect Store Battlegrounds

Perfect Store is won and lost across four commercial battlegrounds. We deliver on all of them.

Promotions

Agreed promotions only work when they land in store. We check execution in every call, evidence compliance with photos and feed live insights back to your commercial team, closing the gap between what was agreed and what happens on shelf.

A person holding a tablet displaying an organized shelf of beverages in a grocery store, highlighting promotional deals and product visibility for FMCG brands.

Distribution

The right products, in the right stores, on the right shelf. We combine EPOS data with in-store audits to identify ranging gaps, take action on distribution issues during the call and track every distribution gain against your SKU targets.

Share of Space

We measure your share of shelf against competitors on every call, using AI Image Recognition to capture performance and trends automatically. Your commercial team gets clear evidence to strengthen buyer conversations and protect your space in store.

A field marketing professional using a handheld device and tablet in a retail store to ensure product availability and compliance in FMCG.

Secondary Displays

We secure incremental off-shelf space, then track display type, location and compliance on every call. Every display is logged, valued and the commercial impact reported within your ROI framework.

Outcomes you can show your stakeholders.

Clear, EPOS-linked uplifts you can trust

Faster data capture means more time selling

Demonstrable impact by retailer, format, channel, brand, category, sub-category or even product

Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver