A person using a device to capture an image of a retail shelf displaying various beverages, illustrating in-store compliance and promotional effectiveness in FMCG.

A field marketing agency built differently.

Logobrand has been delivering field marketing programmes for major FMCG brands for over 35 years. What makes us different is not just our experience. It is our people first, supported by our technology, data capability and willingness to be accountable for commercial outcomes rather than activity levels alone.

Our people

In field marketing, exceptional results begin with exceptional people. Every store visit and customer interaction influences sales, brand perception and commercial performance. That’s why the quality of our people is our greatest competitive advantage.

We recruit for attitude, values and potential as much as experience. Our values-based approach attracts people who demonstrate agility, integrity, commitment, desire and insight—qualities that enable them to represent our clients’ brands with professionalism, adapt quickly to changing priorities and consistently deliver outstanding results.

We continually invest in developing our people with the skills, knowledge and commercial understanding needed to respond to evolving customer needs and retail challenges. This creates an agile, high-performing workforce capable of delivering exceptional execution at pace without compromising quality.

In an increasingly digital world, we believe the human element remains the difference-maker. Technology creates visibility. Data provides intelligence. But our people transform those insights into action—building trusted relationships, solving problems in real time and creating measurable commercial impact where it matters most: in store.

By combining exceptional people with intelligent technology and actionable insight, we help our clients respond faster, execute better and ultimately sell more.

We own our technology

LiSA and Snappy Decisions^® were built by our sister company Conker. They are not licensed platforms shared across the industry. They are proprietary tools developed specifically for field marketing execution and continuously improved based on what we see in stores every day.

Screenshot of Logobrand's field marketing app showing store walk details, opportunities, and previous store notes for retail execution.

We are accountable for outcomes

Our fee structure is aligned to your results. If we perform, we earn more. If we do not, we earn less. We have skin in the game.

A smiling retail employee in a store, interacting with shelves of FMCG products, showcasing in-store compliance and visibility.

We do not mark our own homework

Where independent data sources are available, we use them. Our convenience and away-from home call-file data is provided by Caterlyst, independent of Logobrand. Our ROI framework reports missed opportunities as well as gains. Your commercial team sees the complete picture, not a curated version of it.

A field marketing professional arranging products on a shelf in a supermarket, showcasing data led field teams and Perfect Store execution for FMCG brands.

The Conker partnership.

Conker is our sister company and the development engine behind LiSA, Snappy Decisions^® and the Availability Manager^® platform that drives our data-led journey planning. This partnership gives Logobrand exclusive access to AI and data capabilities that no other UK field marketing agency can offer. It also means that when we need a new capability, we build it, rather than waiting for a third-party supplier to add it to a roadmap.

Our technical team is small, fast and deeply embedded in how our field operations work. That proximity between development and delivery is what allows us to move quickly when we see an opportunity to improve.

Our awards

Field Data

Client retention

Agency of the Year

Professional Agency Management

Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver