Launch with Perfect Stores, not perfect intentions.

The gap between a promotional plan and what actually happens on the shelf costs brands revenue on every campaign. Logobrand closes that gap by combining data-led field execution with real-time compliance verification, so that your promotional investment delivers what it was planned to deliver

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Agreed in the boardroom. Lost between the depot and the shelf.

Promotional compliance failures are one of the most consistent and commercially significant problems in FMCG retail. POS material arrives in-store but is never sited. Secondary display agreements are not actioned. Price promotions go live without the correct SELs.

The brand has invested in a promotional programme which delivers only 60/70% of its potential, and the commercial team only discovers this through sales data, weeks after the window has passed.

Logobrand identifies compliance failures in real time, during the promotional window, when they can still be fixed.

A modern supermarket aisle showcasing product shelves and advanced data visualization effects, highlighting FMCG retail execution and merchandising strategies.

Blurred motion of a shopper pushing a cart in a grocery aisle with shelves stocked with various products, highlighting the dynamics of retail execution in FMCG.

Distribution compliance on day one. Not day thirty.

The first few weeks of an NPD launch determine a large part of its long-term commercial trajectory. Listings secured at the buyer meeting are not the same as products on the shelf. Logobrand deploys dedicated NPD launch teams to drive rapid distribution and display compliance at the point of new product introduction, using EPOS data to identify where the product is listed but not yet on sale and directing field activity accordingly.

Every distribution gain is captured and reported against launch targets. The commercial team can see exactly which stores are trading the new product, which are not, and what action has been taken.

Customer holding a shopping basket in a brightly lit FMCG retail aisle filled with products, showcasing a vibrant shopping environment.

What we deliver

A comparison of two supermarket shelves showcasing various FMCG products including cereals, soups, and sauces, highlighting in-store product visibility and arrangement.

Promotional compliance reviewed at shelf, with photographic evidence captured during each call.

A field marketing professional organizing beverage bottles on a supermarket shelf, illustrating in-store compliance and product availability in FMCG retail execution.

POS siting is confirmed and logged against agreed retailer plans.

User editing a product display on a mobile app in a grocery store aisle with shelves of food products in the background.

Secondary display delivery tracked by type, location and compliance.

Retail media investment protected through in-store compliance data.

A retail employee holding a tablet while analyzing product shelves in a grocery store, representing data-led field marketing and compliance.

NPD distribution tracked from day one against listing targets by store.

A professional analyzing digital analytics for FMCG field marketing with multiple screens showing sales trends, inventory status, and customer insights.

All activity reported in real time through the client reporting portal.

Range review support

Range review windows are high-stakes moments for any brand. Logobrand supports clients through range review periods by providing store-level compliance data, distribution gap analysis and field intelligence that strengthens the commercial conversation with buyers. The data we capture in-store becomes part of the category argument, not just an operational report.

Our other services

A field marketing team discussing product placement in a supermarket aisle, showcasing FMCG retail execution and compliance.

Your Data-Led Field Team

Informed today by latest retailer EPOS

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A field marketing professional using a tablet and scanning products in a grocery store aisle, showcasing effective retail execution strategies for FMCG brands.

Custom Field Technologies

In-house developed solutions driving your brands sales

Custom Field Technologies

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A person interacting with a tablet displaying a data dashboard for retail execution and compliance in the FMCG sector.

Promotional activation and New Product Launches

Promotional Activation & New Product Launches

Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver