Snappy Decisions | AI Image Recognition

Image Recognition our competitors literally cannot access.

Developed by Conker Cloud Innovations our sister company in partnership with imaging experts, Snappy Decisions^® is exclusive to Logobrand. It takes a single photograph in-call and tells you in seconds whether your Perfect Store standard has been met, shelf by shelf, store by store.

80% ROI uplift…

using Image Recognition led visits vs standard visits

What Snappy Decisions^® delivers

Planogram compliance

Instant verification of actual shelf layout against agreed planogram requirements. Compliance is scored objectively, not estimated.

Share of space

Your share of shelf relative to competitors, measured in every call. Current position and trend data captured automatically.

Product and brand adjacency

Shelf positioning relative to competitors identified and flagged where it deviates from agreed layouts.

Automated merchandising actions

The system flags missing products, wrong prices and absent SELs. The system flags the issue and creates the right action for the field team.

EPOS integration

Availability and compliance data linked to EPOS feeds for richer insight at store and regional level.

Perfect Store analysis

Delivery against agreed Perfect Store criteria measured at store and regional level, enabling more precise planning and more store-specific tactics over time.

How it works

The image tool you didn’t know you needed, Snappy Decisions^® is incredibly fast, remarkably detailed and out-of-this-world insightful. And it takes just two minutes for an in-store image to become a powerhouse of actionable data.

Step 1

The field team member photographs the shelf fixture or display during the visit

Step 2

Snappy Decisions^® identifies every product in the image against a library of all relevant SKUs including competitors.

Step 3

The system compares the shelf layout to planogram requirements and to EPOS data where it is provided. Compliance is scored objectively.

Step 4

Corrective tasks are created automatically. The before and after photograph validates execution quality. Data synchronises to the reporting portal immediately

Two tablets displaying FMCG market insights with a map of the UK and product shelf visibility analytics

Why objective measurement matters

Compliance scoring based on field team observation is inherently subjective. Two people looking at the same shelf will reach different conclusions. Store managers challenge subjective assessments. Buyers discount them. Photographic evidence assessed by Snappy Decisions^® removes the argument entirely. The compliance score is objective, the evidence is documented, and the commercial value is calculated automatically.

For clients managing multiple retailers, multiple store types, and complex planogram requirements across thousands of visits per year, this is not a marginal improvement. It is a fundamental shift in the reliability and credibility of execution data.

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Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver

Snappy Decisions®®: Image Recognition connected to EPOS insight