Two field marketing professionals engaged in a discussion about shelf visibility and product placement in a supermarket aisle.

The field team that only visits where the value is.

Logobrand field teams are directed by data, not by calendar. Before a single call is made, we know which stores have the biggest opportunity by SKU, which compliance gaps are most commercially significant, and which routes will deliver the highest return within the available budget. Every call is justified before it is made.

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Fish where the fish are. Every call driven by data.

Your retailer EPOS data from all sources flows daily into Conker, our sister company, where it is cleaned, normalised and standardised in real time. Automated algorithms flag sales and stock issues and opportunities by store and SKU. The system builds a journey plan directing Territory Managers to stores where there is a tangible value return or a clear tactical objective.

Every call is either data-led or has a defined tactical purpose. No visit is made without a reason.

A field marketing professional using a handheld device and tablet in a retail store to ensure product availability and compliance in FMCG.

Blue abstract background representing data analysis and insights for FMCG field marketing

The right team at the right time.

Our core field team operates with UK-wide coverage. All stores are categorised based on latest data analytics & client priorities.

Alongside the permanent team, we deploy a tactical field resource for seasonal peaks, NPD launches, vacancy cover and ROI-threshold opportunities.

Three members of the Logobrand team showcasing FMCG field marketing and retail execution expertise, equipped with tablets and laptops.

What the Field Team delivers

Range and Availability

Out-of-stocks identified and resolved in visit. Book stock errors flagged and escalated. Distribution gaps captured and reported against SKU targets.

Compliance and Display

Planogram compliance verified by AI Image Recognition on every call. Secondary display space secured and tracked. POS sited, checked and photographed as evidence.

A field marketing representative assessing product availability and promotional compliance on retail shelves in a store.

Promotions

Promotional agreements verified at shelf. Compliance data fed back to the commercial team in real time. Retailer media investment protected through evidenced compliance.

A male retail employee in an apron holding a tablet, overseeing product placement in a grocery store, showcasing effective in-store compliance and promotional strategies.

Insight

Competitor activity captured. Share of space measured. Store-specific intelligence logged and shared through the reporting portal for use in buyer conversations.

Long-tenure FMCG specialists, not a transient workforce.

Staff retention in field marketing is a persistent problem across the industry. It affects relationship quality with stores, consistency of execution and the commercial credibility of the field team. Logobrand invests in retention deliberately. Our field team colleagues stay for years, not months. We pay above minimum wage, offer uncapped mileage, include paid holidays and provide flexible working arrangements that fit around personal commitments.

The outcome is a team that store managers know and trust. A Territory Manager who has been in the same patch for two years can do things in a store conversation that a new face simply cannot.

Screen displaying a field dashboard with metrics for visits completed, promo compliance, and alerts for a field marketing agency focused on FMCG brands.

Complete flexibility

If you don’t need a full-time field marketing team but do need agility in line with seasonal demands, our flexible field operations solution can be scaled up and down as needed.

Our experts, your brand

Whether you meet our team members at a training session or a briefing conference, we’re confident that you’ll be amazed by the depth of their knowledge, their passion for your brand and their prior retail experience (many are former store managers).

A wide view of a supermarket aisle showcasing various FMCG products on shelves, highlighting promotional and compliance visibility.

Our other services

A field marketing team discussing product placement in a supermarket aisle, showcasing FMCG retail execution and compliance.

Your Data-Led Field Team

Informed today by latest retailer EPOS

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A field marketing professional using a tablet and scanning products in a grocery store aisle, showcasing effective retail execution strategies for FMCG brands.

Custom Field Technologies

In-house developed solutions driving your brands sales

Custom Field Technologies

A retail store interior showcasing FMCG products with visual overlays representing data analytics and image recognition for improved shelf visibility and compliance.

Image Recognition is not enough

Snappy Decisions^® will reshape the way you think of Image Recognition.

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A person interacting with a tablet displaying a data dashboard for retail execution and compliance in the FMCG sector.

Promotional activation and New Product Launches

Promotional Activation & New Product Launches

Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver