A retail execution team member utilizing digital tools for product visibility and compliance in a supermarket aisle.

The only UK field marketing agency with its technology built in-house.

LiSA, our Logobrand In-Store App, is not licensed from a third party. It is designed and built by our sister company, Conker, which means we own it, we develop it continuously and no competitor has access to it. When we identify an opportunity to improve execution, we can build the solution in days, not months.

Book a 15-minute intro

Every step of the call, guided and captured.

LiSA guides our field team through every step of the store call so that nothing is missed and every opportunity to add value is identified, recorded and acted on. Call scheduling, GPS verification, in-call data capture, photographic evidence and automated reporting are all managed through a single application on a phone or tablet.

Call structure is client-specific. Your Perfect Store priorities, your must-stock list, your planogram requirements, and your promotional compliance checklist are all loaded into the call structure before the team arrives at the store. Everything identified is actioned.

A field marketing professional in a red polo shirt is engaged with a tablet in a retail space, focusing on store execution and compliance.

AI Image Recognition built into every call.

Snappy Decisions^®, developed by Conker, our sister company, developed by Conker in partnership with AI Image Recognition specialists ParallelDots. A single photograph taken in-call automatically assesses planogram compliance, measures share of space relative to competitors, identifies missing or mis-positioned SKUs and creates actionable tasks from cloud data. Manual recording is eliminated. Subjective compliance scoring is replaced with objective AI measurement.

This is not a tool available to other UK field marketing agencies. It is exclusive to Logobrand.

Blurred image of shoppers in a retail store showcasing product displays and in-store compliance efforts.

Live data. Not a monthly summary.

Your commercial team has live access to the reporting portal from day one. Data synchronises as calls are completed. You can see share of space by store, planogram compliance by SKU, display delivery by region and ROI by mission.

The portal is designed to be useful to field leadership and commercial teams simultaneously. It is not a system built for the agency. It is a tool built for the client.

Differentiators

Built in-house by our sister company Conker. Not licensed. Not available on the open market.

Offline capability ensures no data loss in poor connectivity environments.

Continuous development. New features are deployed in days, not months.

A person holding a tablet displaying an organized shelf of beverages in a grocery store, highlighting promotional deals and product visibility for FMCG brands.

Client-specific configuration. Your Perfect Store standard is built into the call structure, not applied as a template.

Hands holding a digital tablet displaying graphical data analysis related to FMCG retail execution and performance metrics.

Integration with Power BI and existing client reporting infrastructure where required.

Have you met LiSA?

The Logobrand In-Store App (we call her LiSA) is powerful, pocket-sized and a complete game changer when it comes to extracting the maximum value from every in-store call. She runs on phones and tablets.

There’s no cookie-cutter approach, either. Your priorities may differ by store format. Your objectives may be different from product to product. Our app is designed to tailor each call, so your specific requirements remain the focus, no need for the user to check a complicated matrix of what’s needed where.

Screenshot of Logobrand's mobile and tablet app displaying today's visits for field marketing and retail execution, including store locations and tasks.

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A field marketing team discussing product placement in a supermarket aisle, showcasing FMCG retail execution and compliance.

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A field marketing professional using a tablet and scanning products in a grocery store aisle, showcasing effective retail execution strategies for FMCG brands.

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A person interacting with a tablet displaying a data dashboard for retail execution and compliance in the FMCG sector.

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Great reviews from our clients

Logobrand has been supporting our brands in-store for the past 14 years. Throughout that time, it played a pivotal role in our field operation and will continue to do so as we integrate the beer category into our soft drinks portfolio. Logobrand is an indispensable client to our business – providing field sales expertise, cutting-edge data solutions, and first-class insights that shape our decision-making. Communication, flexibility, expertise, and tenacity are four words that sum them up perfectly

The results Logobrand delivered on the Tesco / Snappy Decisions^® trial were really impressive — though no more than we expect, having worked with them for so many years!

Logobrand has delivered fantastic work for us this Christmas. Their data-led approach allowed the field team to visit the right stores at the right time. This allowed us to achieve an unprecedented ROI across all retailers, while making our brands look their best during what is a key season for us. I cannot thank the team enough for all the hard work they’ve put in to make this happen. As I’ve been saying: Logobrand is amazing!

Our activity, whilst incredibly exciting, was always going to be a massive challenge to execute. There were a huge number of issues, changes and challenges along the way all of which Logobrand took in their stride, offering support with quick solutions that kept the activity on track. Their understanding of the retail environment and their operational experience meant this activity turned out to be a real success when it could quite easily have been a huge disaster. Our expectations of Logobrand are always extremely high. We expect excellence and Logobrand never fails to deliver